Video is hot in the online marketing world. More and more people prefer YouTube over watching TV, Instagram increased the time limit from 15 to 60 seconds, Facebook seems to favour (live) video over anything else and almost everyone, from teen popstars to politicians, seems to run a vlog - a video blog, that is. You get the point, right? Your company should jump on it and start creating videos. No idea what to capture? Here's some inspiration.
Yesterday I was chatting with a potential customer. He's got a photography startup company and got great imagery to use on social media. His budget was limited, so we were discussing which channel would be most beneficial for him to hand over to me. He claimed that he didn't need help with Instagram, because he had been posting images almost daily and it was really straightforward, so there was no point in paying someone to do that. With only 80 followers after months of work and over 200 posts, I slightly disagreed with him.
Blogging – isn’t that like an online diary? For many personal blogs, it definitely is, but companies can profit from it enormously. I will give you both the upsides and the downsides when it comes to blogging for businesses, so you can decide what will work best for you.
Thalassa van Beek is the founder of TVB Online Services. She started the business because of her passion for designing websites and online marketing, especially social media marketing. In addition, she loves writing, hence this blog. Other interests include reading, horse riding and motorsports. She lives in The Netherlands, but believes exploring the world is essential to life.